Description
In this book, Noel Capon, the world’s leading academic expert on account management, together with Gus Maikish, an extraordinarily successful global account manager, provides a comprehensive guide to account management excellence. It covers critical topics such as the intellectual capital demands, leadership requirements, and often-overlooked ethical dimensions that are essential for achieving win-win outcomes for both suppliers and customers.Details
- ISBN (View all)
- 978-1-7377664-4-5
- Dimensions
- 7.0 x 10.0 in
- Length
- 456 pages
- Year Published
- 2022
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