Strategic Management Communication for Leaders

Over the past seven years, I’ve used the first three editions of Walker’s Strategic Management Communication for Leaders as the base textbook for my intermediate-level undergraduate course in Strategic Communication Planning, and I look forward to adopting this newest edition. Strategic Management Communication for Leaders manages to maintain a theoretical/practical balance that is too rare in organizational-communication textbooks: providing content that is grounded in communication and organizational theory, which is conveyed in terms that are accessible without being oversimplified, while guiding students in the practical workplace/business application of these principles. Walker’s strategic-communication guidance also manages to deftly encompass the full range of organizational categories and types of communication: mass or interpersonal, vertical or horizontal, and external or internal. This depth and breadth makes Strategic Management Communication for Leaders ideally suited for intermediate or advanced undergraduate classes in a wide variety of courses on organizational communication.

Strategic Management Communication for Leaders is a comprehensive and practical textbook that provides students with a strong foundation for understanding how communication informs their personal and professional lives. Its easily accessible and interdisciplinary focus draws on theories and case studies that reflect the dynamism of today’s organizations. Through the lens of communication as a strategic process, the book invites students to identify, apply, and evaluate communication tactics in a variety of written and oral contexts.