Strategic Management Communication for Leaders

Description

Strategic Management Communication for Leaders (4th Edition) provides a unique approach to business communication, emphasizing its application to all business situations across disciplines, departments, and organizational levels. Unlike many other texts, it examines communication as both an individual and organizational practice. The book distinguishes between the strategic and tactical aspects of communication, focusing deeply on strategic considerations before addressing tactical applications. This approach helps readers internalize strategic concepts, enabling logical and effective tactical decisions without relying on rote memorization.

Key features and innovations in the Fourth Edition:

• Covers critical business communication topics, including written, oral presentation, interpersonal, and small group communication, as well as planning and implementing communication plans.
• Integrates leadership theory and practice tailored to meet audience needs.
• Includes new content on mindfulness, audience analysis, constructive cultures, business communication genres, oral communication, alternative delivery channels, team creativity and performance, and strategic organizational communication issues.
• Features two types of case studies in each chapter: opening cases focus on individual communication practices, while closing cases address organizational communication.
• Provides unique appendices with examples of communication types and writing resources, including grammar, style, and punctuation guides for crafting effective business communications.

This textbook combines these elements into a compact, highly readable format, offering comprehensive coverage of the essential aspects of business, management, and corporate communication.